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This web site has the following on the web site, "Having great holidays is not only A Straight Thing." We saw that the web site also said " Ayaviva Moments, trading under moments." It also said "mu, is a local ground handler based and registered in the Republic of Mauritius. mu is the first DMC dealing solely in luxury LGBT holidays offering accommodation in selected four and five stars resorts and private villas along with ground, air and sea travel, excursions, honeymoons and other moment generator activities. Click away and fly to us." The header had lgbt as the highest ranking optimized keyword. It is followed by gay, mauritius, and honeymoon which isn't as ranked as highly as lgbt. The next words moments.mu uses is holidays. travel was included and will not be seen by web crawlers.